Yu, Pingping
Ph.D / Associate Professor
School of Business Administration, Zhejiang University of Finance and Economics
18 Xueyuan Street, Qiantang District, Hangzhou, 310018, Zhejiang, China
Email: ypp@zufe.edu.cn
BIOGRAPHICAL SKETCH
Dr. Yu is Associate Professor of Strategy and Entrepreneurship at the School of Business Administration in Zhejiang University of Finance and Economics. She received her Ph.D from the School of Management, Zhejiang Gongshang University. Her research interests include strategy, entrepreneurship and regulation. She has published papers in scholarly journals in both English and Chinese. Her works appear in such journals as Academic Monthly, Journal of International Trade, etc.
EDUCATIONAL & EMPLOYMENT EXPERIENCE
● 2007-2011
School of Management, Zhejiang Gongshang University Ph.D
● June 2005-
Zhejiang University of Finance and Economics, Associate Professor of Strategy and Entrepreneurship
● 2003-2005
Business School, Oxford Brookes University MSc
RESEARCH INTERESTS
Corporate Strategy, Regulation in Energy Industry
TEACHING INTERESTSTS
Strategic Management, Strategic Management of Multinational Enterprises,
Management
SELECTED RESEARCH PROJECTS
● Zhejiang Provincial Philosophy and Social Science Key Research Base Project: The Incentive Regulation Policy of Chinese Renewable Energy Industry
● Zhejiang Provincial Development and Reform Commission Project: The Strategy of the Development of Energy Science and Technology Equipment in Zhejiang Province
l Hangzhou Philosophy and Social Science Planning Project: Research on the Incentive Policies of Renewable Energy: A Competitive Advantage Perspective
l Zhejiang Provincial Development and Reform Commission Project: Wind Power Planning in Zhejiang Province
● Zhejiang Energy Bureau Project: Research on Natural Gas Power Generation Mechanism
SELECTED PEER-REVIEWED PAPERS
● Yu, P. (2019). Pricing Model of Renewable Energy Under Tradable Green Certificate System: Option Games Model and Numerical Stimulation. Price: Theory & Practice, 413, 38-41.
● Yu, P. (2012). Low Carbon Energy Policy: Renewable Energy Incentives and Patterns. Academic Monthly, 44(3), 83-89. With Yang, D.
● Yu, P. (2012). Evaluating Renewable Energy Investment Options with Uncertainty under Volatile International Carbon Prices: A Real Option Approach. Journal of International Trade, 354, 94-104.
● Yu, P. (2011). A Comparative Analysis of the Effect of Incentive Policies on Renewable Energy. Zhejiang Economy, 460, 44-45.
● Yu, P. (2011). Research on the Renewables Portfolio Standards. Statistical Theory and Practice, 315, 32-33, 60.
● Yu, P. (2013). Research on Incentive Policies of Renewable Energy in China. Regulation Review, 4(2), 135-147.
● Yu, P. (2008). Strategic Analysis of Real Estate Companies in Hangzhou Based on Value Chain Model, Proceedings of 2008 ISECS International Colloquium on Computing, Communication, Control, and Management, Published by IEEE.
● Yu, P. (2008). Research on Cluster Development and Mode Selection of the Producer Services: Zhejiang Province as an Example, Proceedings of 2008 IEEE/SOLI International Conference on Service Operations and Logistics, and Informatics, Published by IEEE.
