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ZUFE Course 170220030 Introduction to Business Syllabus Fall 2014 AKoh
2014-09-09 11:22 陈颖  审核人:

Instructor:

Dr. Anthony C. Koh

Professor of Marketing & International Business Emeritus

Department of Marketing and International Business

CollegeofBusinessand Innovation (Office: ST 3028)

Phone: (419) 530-4261/Fax: (419) 530-4610

Anthony.Koh@Utoledo.Edu www.homepages.utoledo.edu/akoh

Office Hours at ZUFE, Hang Zhou, P.R. China: (To be announced)

Course Description:

This course is an introduction and overview to the various functional areas in business, the critical role business plays in the economy, the impact of globalization and technology and the performance of business functions. The basics of business terminology and how these terms are used to run a business will be discussed and applied. How to begin to run and organize a business is a critical element of the course. The practical application of the topics contained here is a large portion of the course.

Course Objectives:

After completing Introduction to Business you should be able to:

1. Identify, understand and use basic business terminology.

2. Understand the role and importance of the functional areas of business and how these functional impact the management and performance of a business.

3. Make your own business decisions through the analyzing case studies and the development of a Personal Business Plan.

4. Develop and improve your oral and written communication skills in terms of professional business communications.

Required Text:

1.Exploring Business 2.0by Karen Collins

2. A daily business-related newspaper, like theWall Street Journal

助教   孔小磊老师

附件【13 中美1班ZUFE Course 170220030_Section 1_Introduction to Business_Syllabus Fall 2014_AKoh.doc已下载
附件【13 中美2班ZUFE Course 170220030_Section 2_Introduction to Business_Syllabus Fall 2014_AKoh.doc已下载

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